Clear Channel Outdoor Holdings (CCO-N) Quote

PR Newswire – PRF – Thu Aug 13, 7:13AM CDT


NEW YORK , Aug. 13, 2020 /PRNewswire/ — Clear Channel Outdoor (CCO) (NYSE:CCO) today announced a partnership with Arrivalist[1] ®, the leading geo-location intelligence provider for tourism-based measurement, giving hospitality and travel brands measurable consumer insights and in-depth performance analyses[2]  for their Out-of-Home (OOH) advertising campaigns.

Innovative out-of-home ad tech helps tourism brands drive consumers to travel destinations throughout summer and year round.

This OOH “industry-first” accomplishment drove a 66% average increase in visits [3]  to one theme park among consumers exposed to its Out-of-Home (OOH) ads. Moreover, of those exposed to this OOH campaign, 36% of consumers visited the theme park for the day while 64% made overnight stays. Leading tourism brands, like VISIT PHILADELPHIA [4] , are poised to leverage these capabilities.

“Analytics will play a critical role in helping destinations in their COVID-19 recovery. We will be looking for innovative solutions to help us reach people who can be converted into Philadelphia visitors,” said Jeff Guaracino , president & CEO, VISIT PHILADELPHIA®.

This new Clear Channel Outdoor/Arrivalist partnership is a CCO RADARProof[5] ® innovation measuring how hospitality and tourism OOH campaigns are exceeding their marketing goals. This comes as summer travel heats up with more than half of all consumers planning to get away on a summer vacation this year.* CCO solidified its Arrivalist partnership as a resource enabling travel/tourism brands to drive consumers to single site vacation destinations, post-COVID, and to help ignite an economic recovery in the category.

“By integrating Arrivalist’s geo-location intelligence into our RADARProof® attribution solution, CCO is measuring OOH influence on consumer visitation to a city, state, entertainment attraction or other major travel destination,” said Dan Levi , EVP & CMO, CCO. “We’re helping hospitality and tourism brands recover by driving consumers to their advertised travel destinations and unique points of interest.”

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