RADARProof® offers the most comprehensive attribution analysis for tourism and hospitality brands by providing specific consumer insights including how far consumers are traveling, where they’re originally from, how long they’re staying, and, what time of day they’re traveling – all insights brands can leverage to measure and inform their future marketing initiatives.

“Not only are Hospitality and Tourism brands looking to measure the effectiveness of their media, but they are actively seeking out partners who can provide actionable insights that will help them navigate this rapidly changing environment,” said Arlo Laitin , Chief Revenue Officer & GM, Arrivalist. “We are thrilled to partner with CCO in launching this first to market Tourism recovery solution, which will bring critical performance measurement and consumer insights to these brands.”

Campaign Background: OOH Drives Visits to Theme Park Destination

Objective : Increase visitation to a major theme park among local and regional consumers during off-peak fall and winter seasons.

Solution : For Campaign Planning & Strategy, used RADARView® to select OOH displays that were more likely to reach theme park goers in two target DMAs and promoted key seasonal events for a 6-week period in the fall.   For Campaign Measurement and Attribution, Measured Tourism visitation impact with RADARProof®, comparing audiences exposed to the campaign vs. those unexposed, throughout the remainder of the year.

Additional Results :

• Majority of arrivals occurred within 15-60 days after first exposure.
• Exposure to OOH campaign drove more incremental visits over the weekend, from Friday-Sunday.

^{* study[6]   commissioned by the OAAA, and conducted by OnDevice Research, from May 22 through June 1 , consisted of 1,000 online survey respondents, ages 18+, matched to national representation for age and gender.}

About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 510,000 print and digital displays in 31 countries across North America , Europe , Latin America and Asia , reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com^[7] , clearchanneloutdoor.com^[8]  and clearchannelinternational.com^[9] .